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Who is eligible to participate in the PACE programs?

Has your innovation been sold to an OEM or has a contract in place to begin production? The PACE Award is the program for you. With more than a quarter century of history recognizing innovations driven by automotive suppliers, today the PACE Award is credited as the award in the global automotive industry for identifying and celebrating the latest game-changing innovation from the plant floor to the product to the showroom floor.

Do you have an early-stage innovation not yet sold to an OEM customer? Suppliers, including startups, that have reached a working pilot demonstration phase but are not yet commercialized with a contracted sale are eligible for the PACE Pilot program.

What is the cost to submit an application?

PACE Award applications submitted by July 10th will incur the standard entry fee of $2,900 USD.

PACE Pilot applications submitted by July 10th will incur the standard entry fee of $1,050 USD. 

Applications that are submitted after the deadline of July 10th will incur an additional late fee of $500. 

Disclaimer: With the return of in-person PACE Award site visits, we have increased the PACE Award entry fee to $2,900 for all PACE Award applicants. Automotive News holds the right to charge an additional fee to applicants that hold their site visits in countries that may be more difficult to travel to by the PACE judges. 

If you are paying by check or there are special circumstances related to your entry fee, please contact Nuha Mosa at nuha.mosa@autonews.com.

Can I submit multiple entries?

Yes. Traditionally, several companies have made multiple entries and use the PACE program as a means of independently gauging the innovation performance of individual business units.

The online application process facilitates multiple entries by allowing an entire team to edit and review simultaneously. The person who enters the original application in the system can invite other team members to participate in developing the PACE application. 

It is up to the applying companies to decide whether and how to coordinate their applications. In practice, a central coordinator can start the applications for all of the companies' innovation applications and bring in editors/reviewers from the individual business units. Alternatively, each business unit can initiate individual applications and send invitations to a corporate coordinator to review/edit prior to submission. 

What happens after I submit my application?

After the submission window has closed, a panel of PACE judges will begin the vetting process and select the finalists from the pool of applications. Once the finalists have been selected, they will be notified via email notification by Automotive News. 

This is my first time submitting an application, how do I ensure I am doing it correctly?

The first recommendation is to have an independent internal review of your application by a small team of senior technical and commercial executives from outside your application team, but still within your company. 

Click here to view a sample of the PACE Award application.

Click here to view a sample of the PACE Pilot application.

As a first time applicant, if you still have questions and need clarification, please contact Nuha Mosa at nuha.mosa@autonews.com.

Any tips on filling out the application successfully? 

Please click on any of the following tips for additional information on how to answer questions on the application: 

What is the size limit on attachments?

The PACE system is an online process, accordingly there is a 1 GB limit PER attachment. You can upload up to 25 attachments. 

What are the recommendations for supplemental video materials?

Supported File Formats

Files uploaded in the following formats will be viewable by the judging panel:

  • Audio Visual Interleave (.avi)

  • DivX

  • Moving Pictures Experts Group (.mpg, .mpeg, .m1v, .mp2, .mp3, .mp4, .mpa, .mpe, .mpv2, .m3u)

  • QuickTime Content (.mov, .qt)

  • Windows Media Video (.wmv, .wm)

  • Microsoft Digital Video Recording (.dvr-ms)

Note: Adobe Flash – Flash (.swf) files are viewable in most PC formats, but cannot be viewed by iPads and Macs built after October 2010 without additional software, therefore it is not recommended.


File Size

The system allows a number of attachments up to 1 GB each. Functionality includes PDF/image thumbnails, ability to download all individual applicant’s uploads as a .zip, etc.)


Video Format / Screen Resolution

Uploaded video should be viewable on a typical business class PC/Laptop screen. 

Have more questions?

For additional questions, you can reach out to: